Buy any piece of studio software and the money does the same thing: it leaves. You send a subscription to a company in another city, that company books it as revenue, and the story ends there. Nothing about that is sinister, it is simply how software has always worked. It is still worth noticing what it means locally, because the growth your room creates gets spent somewhere else.
levelooh is arranged differently, and the whole arrangement fits into five words our community keeps repeating back to us: run, refer, earn, reward, grow. The useful thing about a loop is that it comes back around.
The loop, in one picture
- 01 Run Classes, schedules, bookings, members, payments, packages, memberships and courts in one workspace.
- 02 Refer Invite another coach or studio with your code. A new paying workspace grows the levelooh network.
- 03 Earn Receive 50% of eligible subscription payments levelooh actually collects, subject to the program terms.
- 04 Reward Turn that recurring share into a community growth budget for gifts, challenges, events, merch and member perks.
- 05 Train & rank Members build overall XP across communities and climb the levelooh Ladder, while every studio keeps local progress.
- 06 Grow again Discovery gives communities more exposure. Stronger communities attract more members, coaches and referrals.
That is the shape. Now the parts a diagram is too polite to mention.
Run: nothing turns if this part is weak
The flywheel starts with the unglamorous half. Classes, schedules, bookings, members, payments, packages, memberships and courts all live in one workspace, and they have to be good enough that you would keep paying for them even if the rest of this article did not exist. A referral program bolted onto software nobody enjoys using is just a chain letter with a logo.
So station 01 is the honest gate on everything after it. If the workspace you run your studio on is not worth recommending, you will not recommend it, and the loop never leaves the ground.
Refer: one code, one referrer, decided at signup
Every workspace carries a referral code. When another coach or studio signs up with it, that studio is attributed to you. Attribution goes to the first code used, it is permanent, and each studio has exactly one referrer: whoever's code was used at signup keeps the relationship, and it does not get reassigned later because somebody else asked more loudly.
Once 200 of your referrals count toward the cap, new attribution pauses. Referrals that go stale or void free their slots again, and late conversions can push your final active total past 200. A referred studio can also ask us to detach their referral at any time, which is the kind of clause you want to read before you need it, not after.
Earn: 50% of what we actually collect
Here is the sentence the whole model rests on. You receive 50% of eligible subscription payments levelooh actually collects, subject to the program terms. Read "actually collects" twice, because it is doing the work. Commission accrues on money that arrives, not on signups, not on subscriptions that exist in name only.
Which leads to the unflattering version, stated plainly:
- A studio you refer starts with three months free. We collect nothing from them in that window, so you earn nothing from them in that window.
- Trials, pilot access and unpaid invoices earn nothing. Refunded or disputed payments are clawed back.
- Each commission matures 60 days after the payment it came from, the window that lets refunds and card disputes settle. Matured commissions are then paid monthly by Stripe Transfer to your connected account.
- You have to be a paying workspace yourself. Commission accrues only while your own subscription has collected a payment in the last 45 days.
The number everyone asks about: at the current $59 CAD price, 200 active paying referrals × $59 × 50% works out to $5,900 CAD per month. That is an illustration of the cap, not a promise. Actual earnings depend on eligible collected payments, your own paid-workspace eligibility, refunds, the 60-day maturity period and payout setup, and the percentage and the cap are today's terms rather than a lifetime guarantee. The full deal lives in the referral program terms, and the offer itself is laid out on the coach referral program page.
We would rather put those four bullets in a blog post than let you discover them in month two.
Reward: the step that makes this more than an affiliate scheme
Affiliate programs stop at "earn". This one is built to keep going. The recurring share is meant to become a community growth budget: gift cards, challenge prizes, events, merch, member rewards, seasonal campaigns. Studios already set milestone rewards and challenge prizes on levelooh today, so the budget has somewhere to land the moment it exists.
Two points of precision, because this is where a marketing diagram usually gets slippery. The earnings are yours and reinvesting them is your call, not a rule we enforce. And rewards funded by levelooh across the whole network are a future direction, not part of the current offer. What exists today is your money, your community, and a place to spend it where members can feel it, which is the practical side of keeping the people you already have.
Train and rank: the flywheel inside the flywheel
Members are running their own loop underneath yours. They earn XP for showing up, and it is earned honestly: free classes award at verified check-in, paid classes, packages and courts award after the payment confirms, and every award and reversal sits in a ledger you can audit. We wrote about why attendance is the thing that earns XP rather than effort or intention.
That progress is portable. Overall XP and level follow a member across levelooh while every community keeps its own XP view, streak, leaderboard, challenges and rewards, which is what makes one identity across every studio worth more than a loyalty card. On top of it sits the Ladder, ranking members by city, country and globally, so the XP, levels and leaderboards a member climbs are bigger than any single room. A studio that funds better rewards and trophies is pouring fuel directly into this part.
Grow again: why a loop beats a line
Here is where the six stations stop being a list and start being a machine. Better rewards make a better experience. A better experience keeps more members. More members make a studio worth joining, and worth referring. Every new community adds another place to train, more people on the Ladder, more discovery for everyone already on the map. Density is the whole point: a network is worth more in a city with twenty studios than in a city with two.
A line ends. A loop feeds the thing that started it, which is the only reason any of this is worth diagramming.
What we are not promising
This is not guaranteed income, and we will not pretend otherwise. It is a share of real money that levelooh really collects, paid after it matures, while you are a paying customer too, up to a cap, under terms that can change for what you earn from here on. What you have already earned stays earned, under the rules that applied when you earned it.
What we are actually claiming is smaller and, we think, more interesting: when software takes money out of a fitness community, some of it should be able to find its way back in. Run the studio, refer the next one, earn the share, reward your members, grow the network that made it possible.
Most software turns your growth into someone else's revenue. A loop is just the arrangement where part of it can come home.